These events put on by Clock and West Hertfordshire College have been extremely enjoyable and interesting evenings, and this Tuesday’s event was no exception, in fact for me it was particularly so because a photographer came up to me and said he remembered me from more than ten years ago, during his time as an assistant at Mill Yard Studios in Luton. I apologised to him, Paul Meyler, for not showing signs of recognising him and he then explained that he remembered the times when I used to visit the two photographers to show them examples of retouching. During these visits he was apparently in the background which explains why I would have been less likely to remember him.
At the last event I had been surprised to see a photographer I had done work for even further back, and she was coming for the first time; we have been in touch ever since she, Patricia Rayner had been assistant Senior Photographer at Mobil in Victoria. Her husband, Nick was present this evening, whilst Patricia was working on the photography of the previous day.
I had taken Product Designer, Peter Carr, but both of us had been late in leaving, so upon our arrival, there was already a filling hall of other Creatives and members of Clock’s staff, and up to the right of the stage was the Star item of the evening – SwipeStation. Peter and I mingled, but I quickly dug out my camera and began attaching Camranger to it and switching on my iPad and selecting its ad hoc network; this seemed like the ideal opportunity to put the iPad into Client mode in the eponymous app and make each shot I took appear on its screen as I went around shooting. This made it far easier for me to engage in conversation as those intrigued by what I was doing would ask about how it was done. It also gave me confirmation as to whether the ISO speed was up to the rigours of shooting in such low light surrounded as we were by black painted walls! The best compromise for quality was to set 3,200 ISO and use an aperture of f/5.6 and hope that I could hold the camera steady at the resultant shutterspeed!
It was not long before we were called to order and Syd Nadim, CEO of Clock introduced himself and explained how SwipeStation came about and then handed over to Sam Fresco to give us a fuller story of what it was all about. It was a bold venture that required considerable exploration of numerous disciplines and technologies – a steep learning curve with no guarantees of ultimate success, but they won through. Sam told the story from early almost Blue Peter style mockups to the final product and how it had gained them several blue chip clients along the way – Yates, Pepsi and Red Bull.
Next on the floor was Ben Barrell who gave us an insight into Future Fest and a very intriguing look at Cyborg and how a man, who was only able to see in black and white was given the means to ‘hear’ the colours of his surroundings. The evening was rounded off by more networking, delicious pizzas and more drinks. Unfortunately on this occasion Peter and I were unable to continue along to the Bodega.