Wednesday afternoon, early evening, found me breaking away from a day helping to retrieve a client's corrupted hard drive, and driving to Putteridge Bury to attend a marketing seminar at the Knowledge Hub; a department of the University of Bedfordshire. Arriving early gave me few moments to chat to John Sentinella and one of the evening's speakers, Anthony Prior of Sheridan Global, before joining the rest of the delegates downstairs for tea, coffee, snacks and informal chats – in short: networking!
In those few minutes the numbers below swelled considerably, and it was not long before the room was a buzz of animated conversations amongst small groups around the central table of food and drinks. The room is somewhat baronial in style with wooden panelling and a magnificent fireplace at one end of the room with a hanging tapestry above, beyond and to it's right, stone window surrounds with just a hint of light from outside. After a while we were summoned by a ratchet-wielding Master of Ceremonies to move to an even grander room where the presentations were to be made.
There were two speakers offering two perspectives; the first challenging our preconceptions of 'Value' and 'Customer Satisfaction' the second by Anthony Prior given over to showing how his company records how shoppers behave by plotting their eye movements during typical forays into various shops and stores, then analysing their results, and presenting these to the commissioners of their work with their analysis of the findings.
The evening was well-attended, and I have tried to convey the atmosphere of the gathering and the animated discussions that ensued, hopefully without influencing any of what I captured adversely. I was the fly on the wall; but it was the meeting's buzz, not mine, that is shown in the gallery's pictures.
Wednesday afternoon, early evening, found me breaking away from a day helping to retrieve a client's corrupted hard drive, and driving to Putteridge Bury to attend a marketing seminar at the Knowledge Hub; a department of the University of Bedfordshire.Arriving early gave me few moments to chat to John Sentinella and one of the evening's speakers, Anthony Prior of Sheridan Global, before joining the rest of the delegates downstairs for tea, coffee, snacks and informal chats – in short: networking!In those few minutes the numbers below swelled considerably, and it was not long before the room was a buzz of animated conversations amongst small groups around the central table of food and drinks. The room is somewhat baronial in style with wooden panelling and a magnificent fireplace at one end of the room with a hanging tapestry above, beyond and to it's right, stone window surrounds with just a hint of light from outside. After a while we were summoned by a ratchet-wielding Master of Ceremonies to move to an even grander room where the presentations were to be made.There were two speakers offering two perspectives; the first challenging our preconceptions of 'Value' and 'Customer Satisfaction' the second by Anthony Prior given over to showing how his company records how shoppers behave by plotting their eye movements during typical forays into various shops and stores, then analysing their results, and presenting these to the commissioners of their work with their analysis of the findings.The evening was well-attended, and I have tried to convey the atmosphere of the gathering and the animated discussions that ensued, hopefully without influencing any of what I captured adversely. I was the fly on the wall; but it was the meeting's buzz, not mine, that is shown in the gallery's pictures.
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